1.0 Overview of the Digital Marketing Module

1. CP-Commerce Admin Applet:

   • Centralized platform for managing marketing campaigns and analytics.

2. Short URL Applet (Feature not yet available):

   • Allows for easy link shortening and tracking for improved campaign performance.

3. Digital Marketing Applet:

   • Customer Segmentation: Organize audiences into targeted groups for personalized marketing.

   • Message Broadcasting: Efficiently send bulk messages to selected audiences.

4. UCC (Unified Customer Communication):

   • Helpdesk: Streamlines customer support services.

   • Contact Center: Central hub for managing customer inquiries and interactions.

These applets collectively enable businesses to implement effective marketing strategies and improve their customer engagement.