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Authorized employees of the merchant gain access to console using a secure log-in (user name and password). It allow you to create multiple users, each with different privileges appropriate to the functions they are required to perform. |
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The administrative console usually includes functions for establishing, deleting and managing customer accounts. On most consumer sites, all customers are treated the same. However, many business-to-business sites(B2B) provide more advanced functions such as discounted pricing for groups of customers (for example, dealers or large accounts), negotiated contract based pricing for specific accounts, or a product access list for selected business customers. For manufacturers selling to wholesalers or dealers, even basic site access may require a log-in, which is only available to pre-approved, qualified users. |
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The function of the administrative console is to maintain the product catalog. This includes adding products, deleting or inactivating discontinued or out-of-stock products, and updating descriptions and pricing. Most product maintenance functions can be accomplished interactively through the console, or through bulk uploads of data (numerous products are being added or changed). The console is also used to manage the category tree and assign products to categories, and to manage advanced merchandising functions such as cross selling, up selling and promotions. |
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The most frequent use of the console is to process orders. After a successful log-in, the user is usually presented with a dashboard showing current order activity, and he/she can usually access unprocessed orders directly from there, including all necessary customer, payment and product information. Depending on the system, there may be reports for order processing/picking, as well as management reports to support both accounting and marketing. Order and customer data may also be exported from most systems to allow transfer to other applications. |